The business of medicine has changed significantly over the last 20 years. In the past, physicians could open a practice and patients would seek them out. However, now there is more competition and attracting patients has become more difficult. Medical marketing has changed. Add to that how information is shared online with physician rating sites, and it can be seen as truly daunting.
Many physicians have told us that they never took any business related courses while in medical school and they are finding it hard to keep up with the changing face of business as it relates to medicine.
Its seems pretty obvious, but you have to market both online and offline. Most medical marketing firms seem to favor one approach over the other and this leads to mixed results. But a two pronged attack plan is necessary to achieve the goals of the small practice.
The problems is finding the right balance that fits the budgets of these practices.
- Do you continue expensive Yellow Pages advertisements?
- What type of website does a practice need?
- How does Facebook fit into all of this?
- What about Twitter?
- How about those patients who may not use the Internet at all?
- How do we reach those patients
This is where Iron Comet comes in. We have developed well rounded, systematic approach to physician marketing. We have created a balanced plan that addresses both the online world and the real, offline world. Introducing Iron Comet’s Simplicity Medical Marketing System ©.
Marketing is a system. It isn’t rocket science. If you keep doing the right things over and over again, you will see positive results. Through the use of Iron Comet’s Simplicity Marketing System ©, we help your practice develop its own patient creation center. Through the use of our system, you can increase the number of patients coming to your practice and better market to your existing ones.
Contact us today for more information and to get started!