FACT: Local business listings are essential for driving patients to your medical practice.
Local business listings from Google, Yahoo and Bing are how the majority of new and existing patients will find your practice on the internet. But let’s face it, getting your practice listed in online directory submissions can be tedious and confusing. As the screenshot below shows, Google (and all other major search engines) display local businesses at the top of the page. If your practice is at the top of the page, the more likely you are to have a user click on your website link or call the phone number listed.
You can see an example of this below.
Notice the sites that are at the top of this list. They will get the lion’s share of the calls when someone types in “doctor San Diego”. The listings on the right hand are all paid ads. These are not the same and can be quite costly.
When you click on one of the these listings, you will see the profile for the practice. The profiles that rank higher are the ones that are the most complete and thorough as well as have the most reviews.
Here’s another fact: 88% of consumers who search for a type of local business listings on a mobile device call or go to that business within 24 hours.
(source: The Mobile Movement: Understanding Smartphone Users” (Google & Ispsos OTX 2011)
Iron Comet get’s you listed on these popular web search engines:
- Google Maps®
- Google Local®
- Yahoo Local®
- MSN Live Local®
- Bing Local®
- And many others…
Local business listings can improve the health of your medical practice.
One of the most popular searches for medical practices in a local market is “find a doctor”. According to Google, there are over 18,000 searches a month on that phrase. If you take all the variations of the “finding a doctor” phrase, the number rises to nearly 1.8M searches a month. That’s a lot of people searching for how to find a doctor. But if your medical practice marketing isn’t including you in local business listings, then you are basically invisible to the millions searching for healthcare providers online and on their mobile devices such as a smartphone or tablet.
Here’s another fact: Directly after Google displays local business results, they then give priority to online business directories such as Superpages.com®, Yellowpages.com® and DexOnline®. By having your medical practice directory submission in these types of local online directories which are full of local business listings, you benefit a several ways:
- Your website submission to local business directories assists in seo link building, which in turn increases the search engine optimization for your main medical practice website. In essence giving you high authority links into your website, which increases the likelihood of your website appearing on 1st page results for terms you want to be ranked for.
- Your medical practice’s specialties are found easier on an online local business directory because you can list out what areas of medicine you focus on.
- Many local business listings also include a doctor directory section that you can get listed on and increase your search engine marketing exposure even more.
- On mobile phone searches, your phone number is a “click to call” link, making it more likely that potential patients will click the number and call you immediately once they see your listing.
Iron Comet’s Patient Magnet System Ensures Your Medical Practice is Visible in Local Business Listings
The Patient Magnet System is built around local advertising for your medical practice. As part of the Patient Magnet Medical Marketing System, we perform directory submissions and site submission to the top 30 local directory submission sites for you. Our local directory submissions service includes all pertinent information regarding your local marketing such as address, phone, fax, doctor’s names, medical practices areas and even short descriptions of your medical practice’s approach to care.
In addition to major search engine placement and local business directory site submission, Iron Comet will also ensure that your medical practice is found in local business review sites such as:
- Merchant Circle
- Angie’s List (with patient reviews that we help you receive)
- And over 25 others
Your medical practice website marketing will also increase as we also build online reviews into your local business listings. This means that not only will current and potential patients see the positive reviews, but the search engines will too. The Patient Magnet System is a complete physician marketing services package that will get your practice the local visibility you need with local business listings with our directory submission service, but will also handle your physician websites, social media listings, reputation management and your email marketing. We leave no stone unturned when it comes to making your medical practice marketing the best it can be at an affordable price.
Call for a Free No Obligation Medical Practice Marketing Evaluation
Ready to get started now? Call us at 1-855-476-2668 or send us a note here and we’ll get your questions answered as soon as possible so you can get started driving more patients to your practice ASAP. There’s no cost or obligation for the free medical practice marketing consultation, so why not call today?