It’s no surprise that the issues facing the healthcare industry today for medical practice are overwhelming. Given the task of transforming long standing norms in a typical medical office, many of our customers have asked us to develop a prototype system to help them ease into new technology requirements and rapidly changing business practices. The need for innovation, simplicity, and successful change has never been more important.
Change can be associated with words like, “better”, “different”, and “improved” yet for many of the organizations with which we work there is a need for transformation which describes more of the internal nature of the person or business.
We have all heard the expression “you’ve got to change with the times” but to suggest a complete transformation brings up feelings of fear and anxiety. But consider the possibilities! With carefully thought out planning broken down into bite sized phases, such change can become more easily digested by your staff.
One example of change versus transformation in a medical practice would be a system implementation. The new system is added to already existing systems and creates new jobs, or requires new skill sets for your staff. Basically the day to day activities and behaviors remain essentially the same as before. To achieve a transformation for the practice some behaviors, processes and technology would no longer exist which in turn creates the ability and space for a rebirth of the organization. Such a rebirth would bring together a group of people with a completely new way of doing their work while attitudes and behaviors begin to shift. In essence this creates opportunities that were never thought possible.
Caterpillar to Butterfly
In his book, The Power of Now, Eckhart Tolle has given us a new definition of fear: “a psychological condition which is divorced from any concrete and true immediate danger. This kind of psychological fear is always of something that might happen, not something that is happening. You are in the here and now, while your mind is in the future. This creates an anxiety gap.”
We all have fear of change. One way we help our customers overcome these feelings is to have a clear plan for change. We strive to ensure that your expectations are realistic, identify who will be affected, and to communicate with your staff the importance of their support for the changes. Thoughtful planning and precise timing are the first steps to having successful transformation in your practice. If you are interested in having a proposal and formal presentation for your business contact us at www. ironcomet.com.