Pharmacies gear up to get more patients in the door
In preparation for Obamacare, pharmacies such as Walgreens and Walmart are expanding their in house pharmacy offerings. These will include
According to Forbes Magazine –
“To be sure, Walgreen is aggressively expanding into new businesses to increase its presence into the delivery of primary care services. Its competitors, too, like CVS/Caremark (CVS) and Wal-Mart Stores (WMT) are also ramping up opening retail clinics and CVS told Forbes it “works with a number of vendors to do point of care testing” at its MinuteClinics, including testing cholesterol levels and “A1c testing” for glucose screenings.”
If you are a primary care or family physician, that should scare the daylights out of you. And if it doesn’t, perhaps this will –
“Earlier this year, Walgreen said it would expand into “management for chronic conditions” such as high cholesterol, diabetes and hypertension. Walgreen said its more than 330 clinics staffed by advanced degree nurses known as nurse practitioners were expanding the scope of the health care services beyond routine maladies like treating strep throat or pink eye.”
Walgreens is going to get into the business of treating chronic conditions. These are the bread and butter patients that make family practices. With Obamacare coming online in January 2014, there will be 30 million more of these patients out looking for physicians. That is 10% of the United States current population all looking for physicians. You can see why these pharmacies are all gearing to get more patients. It’s a win win for them. More patients means more of everything sold in the store. But how do you compete with these big box stores to get patients?
Using medical marketing to get more patients into your practice
Modern medical marketing is designed to help you make your practice stand out from other competitors such as Walgreens and Walmart. Its about getting your name out there where patients are looking, when they are looking. This doesn’t mean using the yellow pages. This means, rather, using mostly online techniques to attract patients. These would include:
- Online local directories such as Google, Yahoo, and Yelp
- Physician Ratings Sites such as Healthgrades and RateMDs
- Social media sites such as Facebook, YouTube, Google+ and Twitter
These techniques are free and easy to use to attract new patients. The main thing is to figure out how you can stand out from these larger companies. Find the ways that make your practice unique and helpful to your patients. Once you have that, use the above sites to market yourself.
If you would like more information on medical marketing or how you can get more patients, head on over to our medical marketing page located here.