Medical Practice Marketing 101

  Put an ad in the yellow pages and call it a day.  That’s how my father used to advertise his pediatric practice.  Alarmingly, some doctors today still do the same thing.  This is the 21st century and we advocate a much more streamlined effort to get your practice into the mind of your community. 

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Medical Practice Survival in Social Media

  I talk to doctors daily and ask them what their biggest concern is about the survival of their independent practices.  Most reveal that administrative costs, insurance and reimbursement issues continue to be the largest burdens in the ever changing healthcare climate.  Another overlooked problem relates to social media; how to use it and how

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The Evolution of Physician Marketing

It is no longer a prerequisite to advertise your medical practice with physician marketing in the Yellow Pages.  Not only is it expensive, but the return on your investment is difficult to track.  Nowadays there are more efficient ways to promote your practice and keep track of how your hard earned money is working.  The evolution

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Systematic Marketing plan for your Medical Practice

A solid and systematic marketing plan for your medical practice should be developed to inform potential patients about the intrinsic benefits your practice can offer. The use of marketing and PR to maintain a consistent revenue stream for a medical office is fast becoming a necessity.  With declining revenues and reimbursements, economic forces are making

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