Medical Practice Marketing 101

  Put an ad in the yellow pages and call it a day.  That’s how my father used to advertise his pediatric practice.  Alarmingly, some doctors today still do the same thing.  This is the 21st century and we advocate a much more streamlined effort to get your practice into the mind of your community. 

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672 Pages of Stage 2 Meaningful Use

  The final rule for Stage 2 Meaningful Use is a whopping 672 pages.  The biggest surprise was the lowering of thresholds for achieving certain measures like mandatory online access and electronic exchange of summary of care documents.  They also served up an increased emphasis on encryption as a data security measure for what they

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Medical Practice Survival in Social Media

  I talk to doctors daily and ask them what their biggest concern is about the survival of their independent practices.  Most reveal that administrative costs, insurance and reimbursement issues continue to be the largest burdens in the ever changing healthcare climate.  Another overlooked problem relates to social media; how to use it and how

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Zen and the Art of EMR

  I’m not advocating that to achieve success in Electronic Medical Records (EMR) you meditate and obtain spiritual enlightenment. I will however tell you what I have discovered gives many doctors a leg up in the digital world in which we live. Actually, Zen and Tao both combine several arts if you didn’t know.  The main

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EMR Consulting Services

  As fall approaches, our staff at Iron Comet is ready to assist medical practices in all phases of their business.  We offer complete access to our expert support services and urge you to take advantage of our full array of McKesson products.  Because our EMR consulting services will fit any size practice and budget, we

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How to Contend with Resistance to Change

  In previous posts we have discussed the “transformation” to a digital system and how it affects the staff in a medical office.  Resistance to change is normal human behavior but can be managed to have a beneficial outcome.  Imposing a new workflow along with learning new systems can throw some people off their game

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Medical Practice Tax Considerations for Electronic Medical Records

  When I first started in business I worked for a large accounting firm.  Although I left that industry many years ago, I still keep an eye on accounting principles and techniques to help our customers in these areas.  I have compiled an overview of tax considerations related to Electronic Medical Records or EMRs. A medical

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